One hundred and forty years. That's how long the Mercedes-Benz S-Class has been setting the benchmark for automotive luxury, safety, and innovation. To mark this extraordinary milestone, Mercedes-Benz has embarked on a global tour unlike any other: 140 years, 140 places, one legendary car.
The "140 Years. 140 Places." campaign is a rolling tribute to the S-Class's enduring legacy. A specially selected S-Class is being driven to 140 iconic destinations across the globe, tracing the car's profound influence on automotive history and the world at large. From the cobblestone streets of Europe to the sweeping landscapes of South America, the S-Class is doing what it has always done best: commanding attention and inspiring awe.
The S-Class story began in 1886, the same year Karl Benz patented the world's first automobile. Over 14 decades, it has evolved from a pioneering horseless carriage into the pinnacle of modern motoring. It was the first production car to feature ABS, airbags, and electronic stability control — technologies that are now standard on virtually every car sold in South Africa and around the world.
Today's S-Class continues that tradition of innovation. The current generation features a stunning 12.8-inch OLED infotainment screen, rear-axle steering for surprising agility, and a suite of driver assistance systems so advanced they border on autonomous. The optional Burmester 4D surround sound system doesn't just play music; it vibrates the seats in time with the bass, creating an immersive concert experience on the move.
For South African buyers, the S-Class remains the ultimate statement of arrival. With prices starting from R2.6 million, it is an aspirational purchase that delivers on every promise. As the "140 Years. 140 Places." tour continues, it serves as a powerful reminder that some automotive icons don't just stand the test of time — they define it.
Also worth a look: the Mercedes-Benz Gla and the Mercedes-Benz Gla.
FAQ
Q: What does the Mercedes-Benz S-Class cost in South Africa?
The Mercedes-Benz S-Class starts from R2,600,000 in South Africa, making it one of the most expensive luxury sedans you can buy locally, but you're paying for 140 years of automotive excellence and cutting-edge technology.
Q: Is the Mercedes-Benz S-Class worth buying?
The S-Class is absolutely worth buying if you want the ultimate luxury sedan and have R2,600,000 to spend, as it offers unmatched comfort, pioneering safety technology, and the kind of presence that turns heads at every Sandton business meeting.
Q: What makes the current Mercedes-Benz S-Class special?
The current S-Class features a massive 12.8-inch OLED infotainment screen, rear-axle steering for better manoeuvrability, and an optional Burmester 4D sound system that vibrates your seats in time with the music for a proper concert experience.
Q: How long has the Mercedes-Benz S-Class been around?
The Mercedes-Benz S-Class has been setting luxury car standards for 140 years since 1886, the same year Karl Benz patented the world's first automobile, making it one of the longest-running and most prestigious car nameplates in history.
Q: What safety innovations did the S-Class introduce first?
The S-Class was the first production car to feature ABS, airbags, and electronic stability control, safety technologies that are now standard on virtually every car sold in South Africa and have saved countless lives worldwide.
Should You Buy It?
The best flagship luxury sedan over R2,500,000 in SA is definitely the Mercedes-Benz S-Class at R2,600,000. If you've got the budget and want a car that's been perfecting the luxury game for 140 years, this is your answer. The S-Class doesn't just transport you, it makes a statement that you've properly arrived. With tech that borders on sci-fi, comfort levels that rival your living room, and a heritage that no other luxury car can match, it's worth every rand if you can afford it. Just don't expect much change from R3,000,000 once you start ticking option boxes.
