Apple no longer in talks with Nissan about building their car
Apple is the most valued company in the world and has built its fortune of two-trillion dollars off selling consumers their highly in-demand electronics. But it seems that the tech giants have their eyes set on building their very own electric car and they want to get it done soon. Not too long ago, Apple was in talks with Hyundai to get this job done but it seems that those reports died down very quickly.
Next in line apparently was Nissan, who were at one point in talks to get the Apple car built but according to British publication Financial Times, those talks are now dead. Apparently, the Japanese automakers did not share the same interest in the project. Ashwani Gupta, Nissan’s Chief Operating Officer said “We have our own customer satisfaction, which comes by car. In no way are we going to change the way we make cars.”
This news does put Apple in a sticky situation as finding an automotive brand to fully cooperate with their vision of turning the Apple car into reality may be a hard task to do. Many have agreed that Nissan would have been the perfect choice as they have excellent experience in building electric cars as well as capacity in their US plants. Apple has expressed their desires to release their vehicle in the next three to six years, but with all these odds stacked up against them, it starting to become more unlikely.
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FAQ
Q: Is Apple still making a car?
Apple is still working on their electric car project, but they're struggling to find a manufacturing partner after talks with both Hyundai and Nissan fell through, which could push their original three to six year timeline back significantly.
Q: Why did Nissan refuse to build Apple's car?
Nissan's Chief Operating Officer Ashwani Gupta made it clear they weren't interested in changing their manufacturing approach, stating "We have our own customer satisfaction, which comes by car. In no way are we going to change the way we make cars."
Q: Which car companies has Apple approached to build their electric vehicle?
Apple has been in talks with at least two major automakers, Hyundai and Nissan, but both negotiations have ended without any partnership agreements being reached.
Q: When will Apple release their electric car?
Apple originally wanted to launch their electric vehicle within three to six years, but with manufacturing partnerships falling through, this timeline is looking increasingly unrealistic.
Q: What makes Nissan a good choice for building Apple's car?
Nissan would have been an ideal partner because they have extensive experience building electric vehicles like the Leaf, plus they have manufacturing capacity available in their US plants that Apple could have utilised.
Should You Buy It?
You can't buy an Apple car because it doesn't exist yet, and at this rate, it might never make it to South African roads. With manufacturing partnerships crumbling faster than a stale rusk, Apple's electric vehicle dreams are looking more like a pipe dream than reality. If you're waiting for an Apple car to rock up at your local dealership, you'd better have the patience of a saint and a backup plan that involves actual cars you can buy today. Skip the Apple car fantasy and consider proven electric options like the Nissan Leaf or Tesla Model 3 if you want to go electric without the endless waiting game.
